Yann Giraud Duke 2008 _version 3_
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چکیده
In this paper, I analyze the changes affecting modern economics textbooks such as Samuelson’s Economics, within the broader context of the American visual culture as inherited from the interwar period. The new tools and Medias depicting and disseminating social information to a mass audience were heavily used as means of education during wartime. When economic departments all over the US were confronted with an increasing flow of students, teachers emphasized the necessity of relying more extensively on visual aids. Economics, which was particularly concerned with the problem of addressing non-professional audiences, used visual representation but as a tool of communication and persuasion and in so doing changed the place of visualization in economic education. I argue that the rise of visual representation in US economics textbooks involved a change in the role of visual language itself, which ceased to be a mean of production of economic knowledge but a language of communication with mass audiences. This is contrasted with the way visualization has been used in British economics textbooks during the same period, as a way to develop the student’s ability to think rigorously.
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تاریخ انتشار 2008